20+ years at the intersection of technology, marketing, and global business — distilled into articles, podcast conversations, and keynotes that challenge conventional thinking and offer practical frameworks for enterprise leaders.
IBM thinkLeaders Podcast
Christina joins IBM's thinkLeaders series to discuss how AI is fundamentally reshaping the marketing function — from demand generation to brand strategy — and what CMOs must do to lead the transformation.
Marketing Leaders Podcast
A deep-dive conversation on designing and executing GTM strategies across complex, multi-geography environments — aligning sales, marketing, and partners to drive consistent global growth.
CMO Exchange
Christina shares her framework for building, inspiring, and scaling world-class marketing teams across cultures, time zones, and organizational complexity at Fortune 100 scale.
YWCA Leadership Series
As Board Secretary of YWCA White Plains & Central Westchester, Christina speaks on empowering women in technology and business leadership — and the systemic changes needed to close the gap.
Follow Christina on LinkedIn for the latest podcast appearances and audio content.
Follow on LinkedInIBM Institute for Business Value · 2024
How artificial intelligence is fundamentally reshaping the marketing function — and what CMOs and marketing leaders must do now to lead the transformation, not just survive it. Covers demand generation, personalization at scale, and the new CMO mandate.
LinkedIn Pulse · 2024
A practitioner's guide to leading enterprise-wide marketing transformation — from redefining the marketing operating model to building the capabilities, culture, and technology stack that drive sustained competitive advantage.
LinkedIn Pulse · 2023
Digital transformation is ultimately a people challenge. Christina explores how leaders can build trust, resilience, and alignment across cultures and geographies — and why the human element is the most critical success factor.
LinkedIn Pulse · 2023
Drawing on experience leading go-to-market across 170+ countries, Christina shares the frameworks, principles, and hard-won lessons that separate global GTM strategies that scale from those that stall.
LinkedIn Pulse · 2022
In a world of constant disruption, the brands that endure are built on clarity of purpose, consistency of experience, and the courage to evolve without losing their core. A strategic framework for brand resilience.
LinkedIn Pulse · 2022
Reflections from the McKinsey Asian Executive Leadership Program (September 2022 Cohort) — on cross-cultural leadership, the future of Asian business ecosystems, and what global executives can learn from Asia's growth story.
2024
IBM Think Conference
Keynote on how enterprise marketing leaders can harness AI to modernize demand generation, accelerate pipeline, and unlock new revenue vectors — with real-world examples from Fortune 100 deployments.
2024
Gartner Marketing Symposium
Panel discussion on designing GTM strategies that scale across complex, multi-geography environments — and the role of data, AI, and organizational alignment in driving consistent global growth.
2023
YWCA Leadership Summit
As Board Secretary of YWCA White Plains & Central Westchester, Christina delivered a keynote on women's leadership in technology and business — and the organizational changes needed to accelerate gender equity at the executive level.
2023
ANA (Association of National Advertisers) Masters of Marketing
A practitioner's session on building, inspiring, and scaling high-performance marketing organizations across cultures, time zones, and organizational complexity — drawing on 20+ years of Fortune 100 experience.
Christina shares regular insights on enterprise marketing, AI-driven transformation, global go-to-market strategy, and leadership with her community of 4,000+ followers. Connect to stay current with her latest thinking.